Client Project: Artisan Desserts

Online Menu with Self-Serve Ordering for Crust & Fruits

A complete digital storefront for a Costa Rican artisan dessert brand: product catalog, self-serve ordering, and all the business info customers need before they buy.

Sector

Food & Hospitality

Skills Used

UX/UI, Responsive Design, Form Integration
Crust & Fruits Website Mockup
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1 The Opportunity: An Artisan Brand Needs a Digital Counter

Crust & Fruits is a family-run artisan dessert business in Costa Rica specializing in pies, cheesecakes, and baked goods made from fresh, natural ingredients. Their product spoke for itself, but their sales channel didn't. They needed a website that could do three things: showcase the full menu with photos and pricing, let customers place orders without going back and forth on WhatsApp, and tell walk-in customers where to find them and when they're open.

  • Self-Serve Ordering: Built product-specific request forms that capture customer contact data and order details. Each submission lands as an actionable lead the business can follow up on directly.
  • Full Product Catalog: Every dessert has its own detail card with photo, description, size, and price. Customers can filter by category (baked, cold, specialties) and browse at their own pace.
  • Business Essentials: Address, operating hours, WhatsApp, and email all live prominently on the site. Customers get everything they need without having to ask.

2 Our Solution: A Site That Sells While You Sleep

Self-Serve Product Requests

Rather than a full e-commerce checkout, we integrated targeted request forms linked to each product and promotion. Customers browse the menu, pick what they want, and submit their contact info and order details. The business receives structured leads they can quote, confirm, and arrange payment for independently. This keeps the ordering process simple for the customer and flexible for the business.

  • Per-product and per-promotion order forms.
  • Event package inquiry forms for weddings, baby showers, and corporate gatherings.
  • All submissions include contact data ready for follow-up.

Business Info and Brand Presence

Beyond the menu, the site serves as the business's digital headquarters. Customers find the address with an embedded map, operating hours, WhatsApp and email contacts, and links to leave Google reviews. A gallery, testimonials carousel, and "Our Story" section build trust and convey the handmade, natural brand identity. Every practical question a customer might ask is answered before they need to pick up the phone.

  • Embedded Google Maps with address and directions.
  • Operating hours prominently displayed.
  • Review links and testimonials for social proof.

3 Results & Impact

Streamlined Order Intake

Customers browse and submit orders on their own time. The business wakes up to structured leads with product selections and contact details, ready to act on.

Event-Ready Inquiries

Dedicated forms for wedding, baby shower, and corporate event packages capture high-value catering leads that previously relied on word of mouth.

Always-On Storefront

Address, hours, menu, and prices are always available. Walk-in customers arrive informed, and new visitors discover the brand through search and social links.

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